Much like consumers in the sports nutrition category, people who play video games competitively represent a huge base of consumers engaged in an activity which can affect their health and wellness, and which calls for peak performance in competition which could last for hours on end. Recently, a company called Skinz.gg, which reports to be […]
Ingredion, Inc. on Sept. 16 unveiled its plant-based protein manufacturing facility in South Sioux City that will produce protein isolates primarily for the nutrition, health and wellness categories. “We’re excited to take this next step to further advance our specialties strategy and capitalize on the global trends shaping the food industry,” said James P. Zallie, […]
Heineken México tiene el ojo puesto en los consumidores wellness. Para cerrar el año con crecimientos a doble dígito, la empresa relanzó la marca Amstel Ultra, una cerveza baja en calorías con la que espera ganarse el paladar de los mexicanos que buscan un equilibrio en su estilo de vida. Es una decisión que tomó […]
