The pandemic has changed the landscape of how the US looks at health, including supplements. While many used herbal ingredients to boost the immune system and promote health before COVID-19, the demand has skyrocketed. For over 20 years, Farlong has created products using natural and herbal ingredients to promote a healthy and natural life, focusing on quality ingredients and ancient Chinese roots. These ingredients can be incorporated into foods and beverages to help improve cardiovascular and cognitive health. Many of Farlong’s products are backed by recent scientific studies and debuted within the past year.
As CEO and Executive Director of Farlong, Jing Struve is responsible for strategic planning, management of daily operations, product research and development, manufacturing, sales, marketing, and clinical trial execution. She has over 16 years of experience in the industry, including 12 years focused on leading FDA-regulated medical device research and development at Medtronic. Jing switched to her focus when the healing power of ancient remedies inspired her. Jing is currently studying traditional Chinese medicine through the Beijing University of Chinese Medicine distance-learning program. Food and Beverage Magazine spoke with Jing about supplements, its base, and the growing US market.
Source: Food and Beverage Magazine
