Fresh customer research unveils what ingredients offer the greatest opportunities in the health and wellness space. Innovation insight agency Buzzback conducted a consumer survey in March, before coronavirus lockdowns were initiated in Europe or the US. The researchers wanted to look at what ingredients would help brands stand out in the fast-growth wellness space in […]
Experts expect ashwagandha to continue to rise in rank among other products in the adaptogen market. Ashwagandha, one of the most widely-regarded ingredients in traditional Ayurvedic medicine, has been generating unprecedented buzz for the past several years, especially in the U.S. The fruit-bearing herb is indigenous to northern Africa, India, and several other Asian and […]
