Alfa

Firmenich tips cucumber as 2017 “flavor of the year,” adopts “preferred beyond taste” marketing

Firmenich has announced cucumber as the 2017 “Flavor of the Year” based on the growing appeal of this refreshing flavor. The growing demand for refreshing, clean, and healthy food and beverages is reportedly driving cucumber’s surge in popularity. “Our trend insights show that consumers are really enjoying lighter, refreshing ‘green’ flavors, such as cucumber. We […]

Alfa

Global anti-counterfeiting solutions growing to protect brands and consumers

With counterfeiting predicted to increase three percent per year worldwide, PACK EXPO East is uniquely positioned to present solutions for brand owner. Globalization is creating an increasingly complex, continuously growing supply chain. With more suppliers and more products coming from different countries, it is critical to identify, capture and share accurate product information. In this […]