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Salivary proteins may influence food choices

Saliva contains enzymes that begin the digestion process, and it also helps us to taste food. Scientists recently discovered that proteins in saliva go beyond helping us taste food to actually influencing how the food tastes, which in turn could influence what foods people willingly choose to eat. Proteins released by salivary glands interact with […]

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Can color-taste associations be changed?

Color can impact the taste of food, and our experiences and expectations can affect how we taste food, according to a study published in Food Quality and Preference. “The color of a beverage can impact how we think it should taste,” said John Hayes, associate professor of food science and director, Sensory Evaluation Center, Penn […]

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Bug burgers and other food for thought

Burgers made from insects may not be to everyone’s fancy, yet a supermarket chain in Switzerland is going to introduce a food range made from insects. The bug burgers are made from mealworm larvae, which are produced to look and taste like beef as much as possible. Insects make healthy foods. Mealworms provide protein, vitamins […]

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Firmenich tips cucumber as 2017 “flavor of the year,” adopts “preferred beyond taste” marketing

Firmenich has announced cucumber as the 2017 “Flavor of the Year” based on the growing appeal of this refreshing flavor. The growing demand for refreshing, clean, and healthy food and beverages is reportedly driving cucumber’s surge in popularity. “Our trend insights show that consumers are really enjoying lighter, refreshing ‘green’ flavors, such as cucumber. We […]