Alfa

State of the industry: Beverages

Mintel, Packaged Facts and the Beverage Marketing Corp. agree. Bottled water sales are gushing and grabbing market share from carbonated soft drinks. Chicago-based Mintel in February of this year reported sales of bottled water in the United States increased 6% to surpass $15 billion in 2015. Mintel projected sales growth of 35% for the category […]

Alfa

The future of drinks flavours – Consumer trends

The broadening taste palate of consumers is spurring ever more adventurous flavour creations in the drinks sector, Ben Cooper writes, while growing sophistication in how consumers view flavour profiles in food and drink is leading to new opportunities in marketing, product development and food pairing. When what might be termed the “flavour revolution” in beverages […]