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Is health the key driver in children’s food?

Food manufacturers targeting children are under pressure to provide products that meet certain health standards – making health a major innovation driver. But does actual consumption reflect this? The obesity epidemic has placed the spotlight firmly on how healthy the food we provide our children with actually is. Across Europe, multi-stakeholder initiatives focus on providing […]

Alfa

Mintel report shows Chinese energy drink consumption increased by 25%, four times more than the US

A new Mintel report shows that Chinese consumers drank an additional 545m liters of sports drinks in 2015 compared to the previous year, a 25%volume growth. The growth, Mintel further pointed out, “is nearly four times the annual growth in America” during the same time period. In the meantime, the global market for energy drinks […]