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Ferrero’s US expansion continues: Nutella owner swoops for Kellogg’s cookie and fruit snacks brands in US$1.3bn deal

The Ferrero Group has announced a definitive agreement pursuant to which it will acquire the cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses from Kellogg Company for US$1.3 billion (or €1.16 billion at current exchange rates). These businesses generated sales of approximately US$900 million in 2018. Ferrero will acquire a strong […]