Over the past 20 years, the consumer packaged goods (CPG) industry has evolved rapidly, and that progression will not slow down as we enter a new decade. CPG trends that took off in 2019, such as self-care, plant-based products and CBD, will continue to grow. Self-care is already a $9.9 billion industry in the U.S., […]
The prevailing demographic of organic consumers skews in two directions. Most obvious are consumers who are upscale (including higher educational attainment and household income). Less obvious are younger adult consumers of the Gen Z (ages 18-24) and Millennial (ages 25-39) generations, reveals Packaged Facts in the new market research study Eating Trends: Generational Food, the […]
Authenticity, holistic health and customization top Innova Market Insights’ list of 2020 food trends. More than half of global consumers said a brand’s or product’s story influences their purchasing decision, Innova Market Insights said. Demand for transparency extends beyond product labels. “This is not only an ingredients trend,” said Lu Ann Williams, director of insight […]
Delivering multiple benefits that align with consumer concerns will increasingly be the basis for future success in health and wellness. Everyone likes to track trends. But the only trends that matter are the ones you can connect your products to and that make a lasting difference to your business. The questions you need to ask […]
In a new study evaluating the expectations and opinions of “food at-home and away-from-home,” Ireland-headquartered Kerry Group has completed a survey of 2,100 health-conscious US consumers. The research outlines a prominent shift in common perceptions of the clean label standard. Consumers are now looking beyond clean label status as a filter of unacceptable ingredients and […]
Cardiac health is top of mind for many consumers, but how best to emphasize it can be tricky for marketers. When it comes to dietary health, cardiac concerns are right at the heart of things. The heart is arguably the organ most directly affected by its owner’s long-term eating habits. When it comes to cardiac […]
The health kick among consumers presents both threats and opportunities to Europe’s modified starch market, a report predicts. The rising consumer trend for low fat and fat-free dairy products is fuelling strong global demand for modified starch, according to a report. The global modified starch market – worth nearly US$10,000 million in 2019 – will […]
When it comes to snack flavors, consumers increasingly are interested in specifics. Not barbecue but Hawaiian barbecue. Not coffee but cold-brew coffee. Not berry but raspberry. “Snacking is such a varied category in and of itself,” said Julie Laughter, market manager at Fona International, Geneva, Ill. “You go from meat snacks to granola bites to […]
Dive Brief: A study conducted by High Yield Insights, a market research firm focused on the cannabis market, found that 40% of U.S. consumers age 21 and older would try CBD. The study surveyed 2,000 adults in total, and 1,500 reported using CBD products in the previous three months. For the surveyed consumers who expressed […]
Consumers say exercising (48%) is more worth the effort than eating healthy (31%). As Americans look to start 2019 off on the right foot, it seems this year’s resolutions are more likely to see consumers hitting the gym than improving the quality of their diets. While consumers recognize the importance of a healthy diet, with […]
Flavors associated with health, nature, adventure and nostalgia are slated to trend in 2019. The flavors identified by developers and marketers capture trending tastes, but also the mood of the U.S. consumer. “Food as medicine is a concept well-established and practiced in the east in countries like India and China for centuries,” said Keera Perumbala, […]
Biases and feelings direct consumers’ purchasing decisions and not scientific facts, according to three recent studies presented during a Symposium on the Heuristics, Biases and Other Seemingly Irrational Factors in People’s Decisions Regarding Innovative Technologies, Foods and Other Consumer Goods People rely on their senses to detect harmful food; a natural instinct coined “intuitive toxicology.” […]
A review found harms-related data for probiotics, prebiotics, and synbiotics were not sufficiently reported. A new review published in the Annals of Internal Medicine sought to examine how harms-related information was reported in publications of randomized controlled trials (RCTs) for probiotics, prebiotics, and synbiotics, and found correlating data to be significantly lacking. Researched utilized RCTS […]
The Food Standards Agency (FSA) is celebrating National Food Safety Week in the United Kingdom by recognizing the work of FSA staff and thousands of others across the food supply chain working behind-the-scenes to ensure that food is safe and what it says it is. Under the banner of “the people who protect your plate,” […]
Bottled water is the No. 1 beverage product in the U.S., by volume, for a second year in a row, the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC) announced. Bottled water volume grew to 13.7 billion gallons in 2017, a 7 percent increase over the previous year. The distance between bottled […]
