Consumers are on a journey of discovery, moving out of their comfort zones to explore bolder flavors and multisensory food experiences. Sixty-four percent of US consumers state that they “love to discover flavors from other cultures,” according to a 2018 Innova Market Insights consumer survey. The market researcher has just released its annual flavor trends […]
The broadening taste palate of consumers is spurring ever more adventurous flavour creations in the drinks sector, Ben Cooper writes, while growing sophistication in how consumers view flavour profiles in food and drink is leading to new opportunities in marketing, product development and food pairing. When what might be termed the “flavour revolution” in beverages […]
