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As they like it: Consumers base purchasing decisions on feelings, not facts, studies show

Biases and feelings direct consumers’ purchasing decisions and not scientific facts, according to three recent studies presented during a Symposium on the Heuristics, Biases and Other Seemingly Irrational Factors in People’s Decisions Regarding Innovative Technologies, Foods and Other Consumer Goods People rely on their senses to detect harmful food; a natural instinct coined “intuitive toxicology.” […]