Alfa

Millennial parents driving change in children’s beverage market

The beverage market for children is a tricky business that requires a special approach to both innovation and marketing. While fun shapes, vibrant colors and character merchandising may garner the attention of children, formulation must appeal to the purchasing parent, and taste ultimately is what matters. Millennials represent a large constituent of the parent demographic, […]

Alfa

Tate & Lyle expands its Shanghai food application lab

Tate & Lyle has doubled the size of its food application laboratory in Shanghai, as the brand aims to advance the development of ingredients for healthy food and beverages. This expansion has added new testing capabilities, which will enable the company to extensively trial new products for manufacturers in the the dairy, beverage, bakery, and […]