Alfa

Millennial parents driving change in children’s beverage market

The beverage market for children is a tricky business that requires a special approach to both innovation and marketing. While fun shapes, vibrant colors and character merchandising may garner the attention of children, formulation must appeal to the purchasing parent, and taste ultimately is what matters. Millennials represent a large constituent of the parent demographic, […]

Alfa

Benefits of coffee consumption noted in BMJ amid coffee’s strong showing in marketplace

Drinking coffee is “more likely to benefit health than to harm it” for a range of health outcomes, according to researchers in The BMJ today. The researchers’ findings only enhance a good period for coffee products, as Innova Market Insights’ top trends for 2018 note that coffee is clearly trending, especially among Millennial and Generation […]