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PepsiCo adds probiotic jolt to Tropicana

Brand aims to lure consumers thirsting for healthier juices. PepsiCo has got a new twist planned for Tropicana juice: live microorganisms. The Big Food conglomerate is launching the Tropicana Essentials Probiotics, a move to expand the brand into a subcategory of the juice aisle that has seen rapid growth—so-called “functional juices.” Those beverages are selling […]