The global guava puree market is expected to rise at a CAGR of 5.6% by the end of forecast period. The market generated revenue of US$ 313.8 mn during 2017 and is expected to rise significantly in the coming years. According to variety, the leading segment is tropical pink with 55.2% share in 2017. Tropical pink segment is expected to continue leading the market during the forecast period. Geographically, Asia Pacific is expected to gain a significant amount of share by the end of forecast period.
Global guava puree market is expected to grow majorly due to its various health benefits. According to a report by Transparency Market Research, the global guava puree market is estimated to rise during the forecast period of 2017 to 2027 due to increased consumption of guava puree by various consumers due to its health benefit. The major companies in this market are involved in growing guava cultivation and supplying guava puree to food and beverage industry. Manufacturers are supplying guava puree to different regions depending on the penetration of demand in each region. Manufacturers are also involving in improving the taste and texture of the puree to attract more customers.
Guava purees are generally thick and smooth products which is obtained from processing of guavas including removal of the insoluble fibrous part and can pass through a fine sieve. Fruit purees are commonly used for the preparation of beverages, syrups, ice cream topping, jams and jellies, dressing and fruit sauces. Most common form of guava purees are frozen, canned, and aseptic packed. Few companies even dry guava puree powder for enhanced shelf life of the product and easy exports.
uava puree market is driven by demand from the food and beverages industry. Advancements in guava cultivation and processing has augmented guava puree supply globally over the years. Demand is concentrated in the western part of the world while supply of guava is concentrated in the eastern part of the world. However, demand in North America and European region is met by South American and African countries. On the other hand, guava puree demand is locally consumed in India and rest is exported to Middle-Eastern countries mainly.
Demand in Western Part of World Increases Due to Health Benefits of Guava Puree
The major demand for guava puree market is derived from food and beverages industry. The advancement in processing and cultivation of guava puree has increased its demand in the market.
Demand in the western part of the world is provided by eastern part of the world due to increased consumption of the same. Eastern part of the world therefore consumes and also exports guava to western part of the world. Guava has various health benefits which increases its demand among consumers. It is helpful in maintaining bowel system and cleansing digestive system. Due to rise in diabetes, guava puree consumption has increased majorly in many regions of the world. It also help in boosting the blood sugar level. The adequate supply of guava is also leading to the increased consumption of guava puree globally. The taste, flavor, texture, and color of guava attracts and encourages customers to consume it. The increased consumption of guava puree due to its health benefits are likely to boost the market. These factors will show a significant rise in the growth and supply of guava puree during the forecast period.
Source: Fact.MR Blog