ADM targets sports and senior nutrition with wheat protein concentrates range

Archer Daniels Midland Company brings Nutriance, a range of innovative wheat protein concentrates, to Fi Europe, as the latest addition to its range of ingredients and solutions for taste, function and nutrition.

Ideal for clean label solutions, Nutriance delivers 85 percent protein and has a high glutamine content, as well as excellent digestibility.

ADM says it is ideally suited to both the booming sports and senior nutrition markets.

Historically, incorporating high levels of protein and glutamine into food and beverage products has been difficult to achieve with an appealing taste and texture.

However, Nutriance has good water solubility, a neutral taste and creamy color, which helps developers to overcome these challenges, regardless of whether they are looking to formulate for a beverage, bar, biscuit, cake or meal replacement application.

Nutriance was recognized as a ‘Protein of the Future’ at the French Innovation Awards, presented at Fi Europe 2015.

“At ADM, we are continually looking to expand our extensive ingredient toolbox, to enable our customers to create food and beverage products that will appeal to today’s increasingly discerning, health-conscious consumer,” says Lutz Guderjahn, Managing Director, Corn, Europe at ADM.

“Nutriance is a source of branched chain amino acids (BCAAs), which makes it the ideal solution for developers looking to reach the growing number of active or elderly consumers choosing to take a more holistic approach to their health.”

“Whether they are following a vegetarian or vegan lifestyle, or looking for natural positioning, this hydrolyzed wheat-sourced protein concentrate ticks all the boxes and we’re extremely excited to add it to our already vast ingredient portfolio.”

Source: Food Ingredients First

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